SEO Copywriting

SEO copywriting requires a radically different approach to composing features for lifestyle magazines and the like. Not only does SEO copy need to engage the audience, but it also needs to adhere to a high web standard.

SEO writing is more than just using the same keyword over and over again; search engines are too clever for that. SEO copywriting requires nuance - the combination of different technical skills which will raise a page to the top of SERPs. Copy needs to draw both the user and Google's robots in. It has to sell a brand and an idea. Users have a very short online attention span. As a result, my copy is designed to grab their attention and entice them to read more.

I have over five years experience in writing SEO copy for the web. I actively follow developments in the search industry and maintain a strong interest in SEO techniques and methodology.